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Generation Game

The Rise and Rise of Corporate Entertainment

Investing In The Happiness of Your Team

Corporate entertainment is an industry that’s just kept growing and growing in recent years.

Companies are keener to outdo their rivals than ever, and one of the most effective ways of doing this is to show their staff and clients how much they value them. It’s no surprise then, that corporate entertainment is big business. Over the past decade, companies have been going bigger and bolder with their yearly celebrations, and often call on an experienced events company to give them a hand. Here’s why the corporate entertainment industry has continued to grow, even in the most challenging economic climates.

Showing staff they are valued

Corporate entertainment is a very modern phenomenon. For many people, a staff party used to be a no-frills trip to the pub or a meal at a local restaurant. Now though, companies are keen to show how much they’re willing to invest in the happiness of their workforce. Treating your staff well isn’t just an excuse to have a party though. By doing this, bosses will inspire an immediate pick-up in productivity in the short term, and a deep loyalty to the company in the long term. So it’s a smart thing to splash out on!

An event for everyone

There are so many different kinds of team building events for employers to choose from. There will be some that workers will have encountered before, such as pub quizzes and treasure hunts. They’re the perfect kind of events for a company trying their hand at team building for the first time, or those who are sceptical about its benefits. For the more adventurous company leaders though, the options are endless. Baking competitions, casino evenings and even a Crystal Maze experience are all things that you can gather your team to take part in.

Boosting client relationships

The benefits of corporate entertainment have been proven. There’s no faking a genuine emotional connection, and yet sadly that’s something that can often be neglected in business. Corporate events don’t just boost the mood in the workplace – they boost client relationships too. When you don’t see someone every day it can be hard to maintain a connection. A well thought out event can really make the difference. A recent survey found that over 80% of senior business managers thought that corporate events strengthened personal relationships with their clients. There’s no arguing with those numbers.

Think big

So why not think outside the box for your next corporate event? It’s been proven that pushing the envelope has real benefits, so don’t settle for an end of year meal or some hastily arranged drinks. Your clients and your staff have been boosting the fortunes of your company all year, and it’s only right that you lay on some first class corporate entertainment. That’s what’s propelled the industry in recent years – bosses are keen to show that they care about their team.

The industry has never been in better shape

It may be too late to arrange some great corporate entertainment for this year’s winter festivities, but why not make it your New Year’s resolution to arrange something for 2018? Adding some regular events to your company schedule will ensure that you have a happy, hard working team from January to December.

MS Future Decoded 2017

Future Decoded Highlights Rise of AI and Microsoft Azure

Emerging Technologies Take Centre Stage at Microsoft Event

This year’s Future Decoded event covered a range of areas, but the hot topic of AI was ever-present and crept into every discussion.

31 Oct and 01 November saw tens of thousands converge on London’s ExCel for this year’s Future Decoded. Since its inception in 2014, the event has rapidly gained recognition as the place where future trends can be pragmatically discussed and the most influential players in the industry can join together to shape the technology of tomorrow.

The discussions and keynote speeches covered the whole gamut of technological innovations, but Objective IT software developers could not help but notice that there were two topics that really dominated proceedings. These were the continuing advances in Artificial Intelligence, and of Microsoft Azure.

Julia White on AI and Cloud Tech

Microsoft’s VP of Cloud, Julia White, had a 20-minute slot on the first morning, in which she focused predominantly on these two issues, in particularly the concept of the hybrid cloud. Historically, the industry has tended to compartmentalise private and public cloud tech – Azure has been built with the single-application hybrid concept firmly in mind.

White also gave some engaging demos of how AI has crept into our lives at every level. These included an interactive car insurance site, where the site will immediately spot if you have uploaded a picture of the wrong car, and a chatbot adapts to your language and is able to get you the best deal.

Perspectives on AI

Examples like this suggest that there is a growing gap between public perception and the real-world advances in artificial intelligence. Perhaps it all comes down to the name. Over the past four decades or more, we have been exposed to so many books, movies and even computer games that deal with the concept of artificial intelligence, that we cannot help but have our perspective clouded.

The point is that AI is not about sentient computers becoming self-aware or little robot children that just want to be loved. But if it is even the case that those of us within the industry cannot help but make these mental connections from time to time, what hope does the average layman have?

Phrases like machine learning or even intelligent technology sounds less like the stuff of Hollywood blockbusters and allow us to focus on how the technology can be further developed in practical ways to help with day to day problems.

Take White’s example above – renewing car insurance is something we all have to do from time to time. If you can chat instantly with a bot to get the best deal, that’s clearly far less hassle than being stuck on the phone for half an hour talking to someone at a call centre on the other side of the world.

Building a better future

Future Decoded featured a number of other case studies showing AI and Azure in action. Microsoft blogger Martin Boam tweeted from the event to share remarkable footage of how the applications, coupled with drone technology, helped in the aftermath of the recent hurricanes. A perfect example of how emerging technology can make a big difference to people’s lives, and a demonstration of why events like this are so important.


How Does Groupage Transport Work?

Low-cost road freight services

Freight groupage services can be an effective way of transporting goods to and from Europe, saving businesses both time and money.

For companies transporting goods to Europe, delivery and transportation costs can be somewhat of a headache, and often form a significant proportion of a business’ outgoings. Dealing with high transport costs can make you less competitive, eating into profits and, in many cases, resulting in higher prices for the end customer.

With this in mind, it’s unsurprising to see that many companies are turning to European groupage transport to help them deliver goods more cheaply and efficiently.

So, what is groupage transport and how does it work?

Consolidating shipments

Simply speaking, groupage transport involves consolidating multiple compatible shipments from a number of companies into one single delivery load.

When delivering goods, freight and haulage companies often have room to spare in the lorry. However, due to the costs they have to cover, these companies would much prefer to fill the vehicle to capacity as it enables them to maximise their profits.

In this situation, groupage transport provides the perfect solution, enabling delivery companies to reduce their carbon emissions, minimise vehicle wear and tear, and save on fuel. These savings are then passed on to you as the customer, reducing delivery costs by up to 60%.

Business benefits

While it offers advantages to many different types of businesses, groupage transport is perhaps most beneficial to companies who deliver small, frequent loads that seldom fill a whole van or lorry.

However, it is not for everyone, and there are certain things you will need to take into consideration to make sure it works for you. For example, in order to benefit from a greater choice of suppliers and more competitive pricing, it helps to be fairly flexible in your delivery requirements. Groupage deliveries can also take longer to arrive at their destination than standard freight, so this is something to bear in mind if you are transporting specialist goods that need to arrive within a specified time frame.

Generally speaking though, groupage can offer a great alternative to standard freight and delivery options, helping you to minimise your environmental impact, and providing an effective, economic method of delivery that lowers costs and offers significant savings for your company.